Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Müller’s extensive complement to Logo Modernism and a must for those interested in branding and its influence.

Hardcover, 9.7 x 14.6 in., 7.78 lb, 432 pages